Why You Want A Financial Target

Why You Want A Financial Target

Why You Want A Financial Target

Hey y’all!!

As you would’ve seen in my very personal, very vulnerable email a little while ago, business is going well.

And I believe that sharing success is critical for 2 reasons:

  1. It’s how we show people what’s possible. I personally follow a bunch of people specifically because they make earning and receiving look comically simple. That’s how I know business can be, and what I’ve adopted into my life for the sake of my health.
  2. As Tony Robbins says: Success leaves clues. Whatever your favourite role model is doing can be replicated. But you wouldn’t know to work with them if you didn’t know how well they were doing! Sharing really is caring.

So on the subject of ‘success leaves clues’, I want to tell you guys about something that’s working really well for me right now: 

Financial targets.

For the longest time, I resisted putting a financial goal on my whiteboard.

My main argument was that I had put in place a model of reality a couple of years ago that said ‘my business does 5 figures a month, regardless of how many hours I put in’ and it has been working brilliantly.

It took a couple of weeks of effort to cement it, and the effect took about 12 weeks to stabilize, but once it was in, it was in. 

So why start picking numbers now? 

Well, to be honest, my business partner Dan and I (we are developing a Mastermind that launches in December) decided to set targets as a game. I’d never found fun in this kind of thing before (lol) but as a ‘solopreneur’ it can get a bit lonely running a business alone and I thought the team vibe of cheering each other on and supporting each other in the race to the monetary finish line would be fun. So I agreed. 

Now, obviously, the goal was a stretch goal. No point choosing a number the business will comfortably tick over on its own. 

So, we picked big numbers, and we went for it.

About 2 weeks into the month, I was well on track, but the last 12k wasn’t assured or confirmed. All my clients on payment plans were up to date and my next discovery calls were over a week away.

Which prompted me to think (swivelling around in my office chair, unceremoniously slopping coffee on my yoga pants). If I wanted to generate 12k in the next few days, what would I be happy to give people in exchange for that?

What would I be mega excited to offer? What is my most favorite thing to do with people that I could build an offer around?

The answer: Deprogramming. LOOOOOOVE untangling psyches.

And the idea for the October Special popped into my head. (You may have seen it shared on FB or IG.)

I was so amped to put down the details I kept making typos and it took a half-hour to complete, lol. That’s how you know it’s a good one. So I shared it, and it sold the outstanding $12k in about 72hrs.

So here’s what I learned: 

It’s not that your business won’t make money without a target.
But the target gets you to stop and think of phenomenal new ideas! 
If Dan and I hadn’t made that pact, I never would’ve contemplated the offer that turned out to be crazy popular.

So I challenge you to ask yourself this week: ‘If I HAD TO make an extra $XYZ this week… What would I be prepared to do? What would I love to do? What am I so good at that I would do it whether I got paid or not?

Do you have any experience with setting financial goals? I’d love to hear how it went!

Let me know 😀

Real Talk

Real Talk

Real Talk

If you’ve proven that the way you operate isn’t getting you the life of your dreams, what makes you think that operating the same way for the next year will have any other effect?


If you’ve demonstrated that your beliefs about money haven’t brought in an abundance of it, how can you still fight for them as though they’re correct?


If you know you have blocks in certain areas because you procrastinate, get distracted, feel overwhelmed or otherwise experience your nervous system steering you away from progress, but you don’t take real, active steps to get the blocks fixed/healed/removed/resolved, do you understand that you are actively choosing to KEEP those blocks?


If you’ve been repeating certain sayings for a long time and getting commensurate life results, do you understand that your commitment to that reality is what’s perpetuating it?


It Breaks. My. Heart to see people doggedly clinging to the very things they say they want to change. Fighting tooth and nail to ‘prove’ that they ‘can’t’ do things. Arguing for their limitations even in the face of overwhelming evidence that more is possible.


If you could do one amazing thing for yourself today, I hope and pray and wish that it would be to recognize that you can ‘feel’ like something is ‘right’ (because it is familiar), but still recognize that it’s not working for you.

➡️ E.g. You can ‘feel’ like your panic about money is ‘right’, and still notice that it hasn’t yielded any increase in income.


You can ‘feel’ like everything you want to do has ‘all been done before’ and still notice other people wading into the market and making BANK.


You can ‘feel’ like you’re too ‘scared’ or ‘lazy’ or ‘underqualified’ to live your dreams, and still see people with raging anxiety and no certifications going for their dreams before they’re more terrified of regret than any misperception of ‘failure’.


A belief is not a truth; it’s a decision.


What you choose to believe determines the decisions you make and the emotions you experience, which in turn determines what you manifest and what your brain will allow you to see / perceive.

🌀Your beliefs are up to you.🌀

What are you risking by hanging onto all the ones that you’ve proven don’t get you what you want?

Show Me Your Muscles

Show Me Your Muscles

Show Me Your Muscles

The problem with thinking that ‘working hard’ is the key… is that working ‘hard’ doesn’t directly translate to working ‘correctly’.
‘Working hard’ isn’t necessarily ‘doing it right’.

What’s the point in doing anything a lot if it turns out to be the wrong thing…?

I have appreciation and respect for people that work hard. But I also recognize that hard work and massive success / making bank are not directly correlated.
If hard work = big money, then everyone who works hard would be rich…

I bet you work hard. Are you living all your financial dreams?

And for those of you out there that have trigger points around wealth and have already started in with the old…’It’s not all about money…’
You’re right. It’s not. So, let’s use a different example.

I have a friend who’s very strong. He’s being going to the gym for years.
I invited him to a yoga class with me and he came.
He grunted. He sighed. He collapsed at times. And he was soaked in sweat.
He was exhausted, and too sore to come back the next day.

The thing about muscles is, their weakest point is when they’re fully extended.
If you can’t fully extend the muscle (because you have limited mobility or injuries or just aren’t currently flexible) then you can’t truly strengthen the muscle, because you simply can’t access it.

So, what are you doing at the gym each week? Maintaining. And making your ego feel good.

Just because you’re working hard doesn’t mean you’re doing the right thing.
And if you’re working hard on the wrong thing, how do you plan to get results?
And even more confronting, if you’ve been doing something for a while now, and it hasn’t yielded the results you want, why are you still doing it?

Change is always going to be uncomfortable because you’re disabling your autopilot and going against what you currently have established neural pathways for.

If you’re not prepared to be temporarily uncomfortable for your dreams… then may I suggest that your dreams must be kinda boring.
If they’re not worth a few shifts in perspective and a couple of different decisions, why are they your goals?

Every time you shrink your goals to match your fear, you create a target that isn’t worth reaching.

And if it’s not worth reaching, you won’t do anything to get there.

And then you’ll complain to your friends over drinks that you feel ‘stuck’.

You’re not stuck. You’re bored and afraid.

Wanna change it? You know where I am.

Happy To Be Wrong?

Happy To Be Wrong?

Happy To Be Wrong?

I’ve been to plenty of personal development events.

3 in-person international retreats/events with Mastin Kipp, UPW and DWD with Tony Robbins, and a handful of others run by people you probably haven’t heard of, so I won’t bother listing.

Everyone in the room gets the same information…

But do they?

The speaker says what they have to say…but only some of us walk out of the room at the end of the event and turn their words into a whole new life.

I have a theory.

It has nothing to do with skill, nothing to do with qualifications, and certainly nothing to do with discipline.

My theory is that the ones who take action on the new information, are simply more prepared to be WRONG.

Hear me out…

I don’t mean they’re brave enough to fail, though I’m sure that’s a contributing factor.

I mean they’re prepared to hear something in that room that conflicts with everything they’ve known up until now… and consider what life would be like if it were true.

When Tony says that opportunities are everywhere… Many people in the room won’t necessarily resonate with it if they have had a life of struggle up until that point.

But do they all reject it and continue living the same life?

Obviously not – almost everyone I know with a multiple-6 or 7-figure business started out in struggle.

Some of them take a pause. And consider that they may be WRONG.

Some of them ask themselves…
What if he’s right?
What would I have to believe for my brain to let me see them?
If I took on the idea that opportunities were everywhere, where would I look?
What would I do differently?
What would I say yes to?

I have a theory that the ones in the room that actually benefit from the content, aren’t necessarily the ‘best’ people. They don’t all have the highest IQ, or the most supportive family, or the most resources.

But when Tony or Mastin or Chiara or Andy or Lisa or Regan or any of the speakers out there who change lives say ‘Hey – it’s more like this…’

…the ones who make it are the ones who actually LISTEN.

The ones who say ‘huh. It’s obviously working for them – what if they’re on to something?’


When someone on your social media feed says something that contradicts how you’ve operated up until now, what’s your typical reaction?

‘That’s not realistic.’
‘I already know that.’
‘That doesn’t work for everyone.’
‘That’s not applicable to me.’
‘They don’t understand.’
‘They probably have rich parents.’


‘Huh. If I adopted that perspective, what would I have to change?’
***cue discomfort***
‘Well isn’t that some interesting bio-feedback. Why am I so invested in the old perspective?’
***raises topic with coach***
***processes fears***
***releases old wiring and adopts fundamental change at the root cause level***
***changes whole life, lives dreams***

Which one are you?

And if you’re feeling some annoyance, discomfort or frustration around this content, what are you learning?

Real Talk

I Know You Can. Here’s Why –

I Know You Can. Here’s Why –

I wanna tell you that you CAN.

…And here’s how I know.

So many people that I talk to about coaching ask me how I got into it and I say (nutshell version) ‘I quit my corporate career back in 2016, sold everything I owned, packed a backpack and went in search of my bucket list items.’

Then they tell me I was brave.

And I can’t quite get on board with that.

It would’ve been brave to leave years earlier, but I let the universe and my body push me to the absolute brink before I finally shifted.

I am amused by that, but ‘proud’ would be a stretch… 

By the time I finally listened, I had chronic fatigue, my thyroid was dead, my face had literal holes in it and I started most days with blood running down my cheeks and forehead, I was frozen and crying all the time, drinking on weeknights and the results had just come in on my first tumour. 

Leaving at that point wasn’t so much ‘brave’, as it was ‘past the point of choice’.

And on top of that, I had no plans and was still 100% convinced that launching a coaching business wasn’t possible. 


You know what shifted it? Coaching.

Coaching isn’t counselling – it’s re-writing your programming. 

We’re not just gonna cry about your feelings, we’re gonna change your wiring so that you can be anyone you want and get the commensurate lifestyle. 

Within a few months of leaving my job I had published a novel, launched a business, and was living in Canada scouting chalets in preparation to do a resort season to get my snowboarding up to scratch.

You CAN do it.
You CAN have everything you want.

But NOT from the mindset and programming you’re dealing with today. 

If you want a different outcome, you have to change the input.

If you’re ready to change the input, DM me so we can find a time for a coffee and see what’s possible for you.

A Mind-Blowing Breakfast.

A Mind-Blowing Breakfast.

A Mind-Blowing Breakfast.


I just heard it.

I just heard the programming.

I’m sitting here at my desk doing a little contract admin, eating my current breakfast fave (oat and seed granola with strawberries and coconut yoghurt) and an old familiar thought went through my mind:

‘The problem with being hyper-competent is that no-one checks in to see how you’re doing.’

It’s a thought I’ve had for years in various formats.

No-one ever asks me if I’m eating well, because anyone who knows me knows I am. I’m just not a ‘McDonalds and regret’ kinda gal.

No-one asks me if my coaching business is doing well because, well, it’s me. What can I say – I get sh1t done.

On the surface, this isn’t a problem. Life is good. But if we consider that the primary survival need of humans is connection, and we do naturally bond over problems (sympathy, conciliatory behaviour, pandering, coddling) the idea that the only way to get love is to have a problem is a real issue for those of us who don’t believe in problems.

“If You Have a Problem that Can Be Solved with Action, You Don’t Have a Problem.”
~Mel Robbins.

Most of our programming is hidden in scotomas – psychological blind spots.

It’s hidden intentionally – human survival wiring naturally hides anything it links to your survival because it doesn’t want it disrupted.

This means we can be literally repeating utter horsesh1t for years without noticing the ‘rule’ we’re enforcing for our reality.

And today I heard one I’d missed.

‘You don’t get love when you’re competent and largely self-sufficient.’


Anyone else just have a massive lightbulb go on around all the things they find ‘confusing’ or ‘too much for me’ or anything from the category of ‘I can’t…’??

Because I did – OF COURSE the system would limit broad-spectrum competence if it considers it a barrier to love?!

If you need a problem to get love, that is to say, the role models in your childhood only gave you the strength of attention you craved when you were sick or injured…how has that translated to your adult life?

Do things frequently go wrong in your life?

Every time you’re about to invest in yourself to finally make some massive progress, does another bill appear that you have to prioritize?

Do you find yourself ‘sabotaging’ success or relationships?

Where did you learn that there has to be a problem?

Why does it feel scary when everything’s going amazing?

When people ask you how you are, why do you naturally temper your good news with the BTS or the ‘reality’ of the situation, so they don’t think you’ve got it too easy…?

I know this is hitting home for some of you – because it certainly smacked me upside the head mid-strawberry.

I’d love to know what you think.