Did you get what you paid for?

by | Nov 26, 2019 | Blog, Business

Sometimes people find a coach they vibe with – someone who’s achieved what they want, and who is a good match in terms of communication, comprehension, and rapport.

They have a discovery call, they get on well, they feel that the coach truly understands them and how to get them from where they are now, to where they want to be.

They ask about the price, and they discover that living their dreams requires a significant investment.
And sometimes, they bow out.

Not often, I grant you. Because generally if they’ve made it to the point of the discovery call then they’ve already decided within themselves that their life MUST change.
Thus, the size of the investment has become irrelevant because even though investing in ourselves is scary, nothing is scarier than another year passing by and finding themselves in exactly the same spot:

Still stressed.
Still trying to ‘get myself out there’.
Still self-sabotaging.
Still wasting what little resources they have on a half-a55ed, procrastination and confusion-soaked struggle.

Another year they could’ve made 6-figures in the business of their dreams but they were (ironically) still trying to save money…

The reason I am writing this post today is not to judge – because we’ve all panicked and run at various times in our lives.
I’m writing it because the ‘logic’ in it is hilarious.

Check this line of thinking, for a sec…

The coach you want to work with isn’t cheap.
Of course, the services of someone whose commodity is *valuable* won’t be cheap.


(are you ready?)

You go for someone cheaper…

(still with me?)

In order to learn…

(wait for it…)

How to make mega-bank living your dreams…

(T-minus 3, 2, 1…)

From someone who isn’t.

**record scratch**

Wait, what?

If your no.1 goal is to undercharge for your services so that you have to work even harder on your dreams than you ever did in a job you hated… then, by all means, find yourself a role-model in that field and (under) pay them.

But if your goals look more like:

Doing whatever you want,
whenever you want,
however you want,
for as much as you want.

…You’ll need a coach that knows their worth and is up-front and unapologetic about receiving it.


Your coach doesn’t just guide you through the re-wiring process; they also provide an up-leveled nervous system for yours to calibrate to. You will feel safer taking leaps when you’re in the company of those that have done so and thrived. The company you keep is a SIGNIFICANT factor in whether or not you succeed.

So if you’re in the habit of shopping based on price, I have a few #journalprompts for you:

What is the best way for me to demonstrate to my future clients/supporters/investors/backers that I am worth investing in?

Are my decisions/behaviours in alignment with my ideal client?

Who decides how I live? Me, or money?

And as always, if any of this content has brought up any pain, discomfort, frustration or resistance within you, congratulations! You just found a pain point that’s ready to be excavated.

Sounds like it’s time for you to #getacoach