You Make Some Really Weird Connections.

by | Jul 2, 2019 | Blog

If you’ve studied NLP, you’ll know that one of the most powerful words in the subconscious language is ‘because’.


‘I have to do X BECAUSE Y’

‘I have to do it for them BECAUSE otherwise they won’t get blah blah blah…’

‘I have to be there BECAUSE it won’t get done without me.’

‘I have to stay at this job BECAUSE there’s no other way to pay my bills.’


Check in with some of your beliefs about why you do what you do.

(Particularly the things you wish you didn’t do…)

Would you be able to convince a coach that any of your bad habits are necessary?


Probably not. And that’s the real reason behind all of your excuses as to why you haven’t taken the next big plunge yet.


Coaches mean change.

Coaches don’t buy into your stories.

Coaches call your ass to more.

Coaches believe in you and your skills.

Coaches enable you to do things bravely, whether fear is present or not.


And most importantly, coaches crack down on where the first part of the sentence and the last part of the sentence (held together with a tenuous ‘because’) don’t make sense……


‘Because’ is a powerful word because it has the effect of switching off further analysis.

‘X because Y’ is a complete sentence. Our subconscious mind goes after the why only until a why (any why) has been provided. 

…Even if the why is utter horse5hit.


Run a few of your stories through the legit-scanner and see if they all make total, objective sense.

Enough sense that you could convince me.

I’m a pretty hard sell, but if you think you’ve got it in you, and you’re hoping you’re wrong… apply for a discovery call to see if we’re a good fit for 1-1 coaching here.

My bet is, it’s absolutely possible for you to have everything you want. 


Let’s find out…